BlueStone is a leading online store offering a range of precious jewelry and accessories, including earrings, rings, pendants, bangles, and bracelets. Established in 2011, BlueStone is a destination for high quality fine jewelry with over 5000 strikingly exquisite designs.
Challenges
BlueStone has a huge product catalog on their site that can get overwhelming for shoppers. They needed to provide a better search and navigation experience so consumers can find exactly what they would like to buy.
Solution
BlueStone enabled Visually Similar Product Recommendations to ensure that consumers can explore similar products to the one they are looking at. These recommended products are shown automatically on every product page, allowing easy browsing and navigation to help shoppers narrow down their choices.
